The Fashion Trust Arabia (FTA) 2024, a pioneering initiative in the Arab world, supports emerging fashion designers in the MENA region. This year’s edition is distinguished by the introduction of the “Fashion Tech Award”, a new category that recognizes technological innovation in fashion. The ceremony, which will be held for the first time in Marrakech, also sees two Moroccan designers competing for the prestigious award, strengthening Morocco’s presence on the international stage. The event is part of the “Years of Culture Qatar-Morocco 2024” initiative, celebrating the cultural ties between the two countries.